Joico Color Intensity Semi Permanent Light Purple 118ml

Joico’s Color Intensity Semi-Permanent intensely concentrated pigments are designed to help you create over-the-top results that last up to 20+ shampoos.*

Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities.

Bonus: NO DEVELOPER REQUIRED!

+ Over-the-top vibrancy that lasts and lasts.
+ Reconstructs for guaranteed healthier-looking hair after every colour service.
+ Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned and amps up shine.
+ Intermixable shades = endless creative possibilities.